You see ads on cable about platforms that help you build your own website; Since I work for an SEO supplier I scoff at these ads! Not everyone can be a professional basketball player. Not everyone is a good teacher, you can’t just option up a pair of tools and say you are an Heating, Ventilation, and A/C supplier. The same is for making a website. Some people have the skills and others do not, and i entirely went to school on how to make optimized websites that rank high on google. I think about link building, targeting keywords and coding. The average guy does not. That is why there are so more than 2 exhausting websites out there. Yes making your own website is free but it clearly shows you invested no time or currency into it, people shop online now. The first thing that represents your supplier is your website! Do you legitimately want a website that has broken links, operates slowly and has fuzzy pictures? Don’t you want to look professional and adore you care? That is why I think in what I do. Typically I am handling Heating, Ventilation, and A/C SEO. Tons of Heating, Ventilation, and A/C dealers come to myself and others to make them a website and help them rank on google. Sometimes the people come to myself and others with already made sites and they are horrific. I don’t even keep the satisfied on the website. It is so bad, and after the website gets a facelift, they are always amazed at how much supplier they get, and how the website looks and operates legitimately does impact sales. Invest a little more in your online SEO.