Trying to adapt to increasing times is hard for any company.
I don’t think anyone was expecting COVID to shake up the entire economy the way it did.
For me it was a reality check. I had been doing things the same way for so long, that when I needed to change I froze because I had no idea what else to do. I know I used the down time in lockdown for my own betterment, and opening my mind to new ideas and approaches. It wasn’t about changing my company, it was about changing how my company was presented to the world. I finally understand how SEO works. I am not good at coding for it myself, understanding the principle is vital for future success. SEO stands for search engine optimization, and it is a checklist of attributes that make your site or web page show up higher in Google search results. Google uses a staggering number of factors in calculating results, and the better your SEO the greater the choice you are at the top of the page. One essential part of wonderful SEO is high quality original content that is optimized for particular keywords and phrases. For example, if I have a blog post about the best values in heating and air conditioning components. I can set the SEO for that blog to appeal to people looking for general information. In other words, with SEO you don’t write sales copy, you write intelligent, succinct blogs and posts that are actually informative. Good SEO raises the online visibility for your entire website.