Advertising is the key to getting a new business going. If you do not have a good advertising campaign you will not be successful. It will most likely make your business fail. I have a great advertising situation going with my brand new heating and air conditioning business I just opened. And so far it is working out great for me. I will not get into detail of what I am doing because naturally I do not want people copying my unique way. If you are local to me, you could be an independent heating and air conditioning contractor or competitor. And I am not foolish enough to give away the secrets of my business plans. However I am giving the world words of advice here to always have some kind of good advertising in place to reach your customer base. It doesn’t matter if you are in the heating and air conditioning business or some other kind of business. The same rules apply all together. Getting this heating and air conditioning business of mine off the ground was not an easy task, that is for sure. But once I got it all in place I was on a roll and I still am. I enjoy working in the heating and air conditioning business because it is my main profession and I went to school for it. I hope to be successful with my independent heat and a/c business. If I am not, I will simply just move onto something else. But so far so good because of my advertising campaign that I have going on!