The HVAC technician was able to find the problem with her air conditioner and fixed it all within an afternoon’s time for about half the price that he would normally charge for such services
Sandra had owned a grocery store in her local community for 30 years. She had seen other similar businesses come and go. Typically, whenever a grocery store would spring up near her area, it would go out of business in a few years or less. It’s not that Sandra was actively trying to sabotage these other grocery businesses. Quite the contrary, the local people simply preferred Sandra’s grocery store, not only out of habit, but also because she had the reputation of being fair in her prices and very charitable to her community. In fact, about 7 years ago, there was a terrible drought in the area. Food supply shortages were a very real problem for many people. However, instead of raising her prices, Sandra decided to do something risky for her business, but very kind to the community. Sandra either kept her prices the same, or in many cases, lowered them for her customers. This helped many families in the area, many of which had to purchase food on credit. For this and many other reasons, Sandra became very respected in the community. Recently, she had issues with her air conditioning system. The local HVAC technician heard that she was having trouble keeping it cool in her store and was entirely willing to help her at a significant discount. Sandra was immensely grateful for this assistance. The HVAC technician was able to find the problem with her air conditioner and fixed it all within an afternoon’s time for about half the price that he would normally charge for such services. Sandra has come to understand that a good reputation truly is more desirable than great riches.