I also proposed discounts for heat pump installation, to encourage customers to purchase the products
I had been working as the marketing director for this indoor comfort business for several years now. I enjoyed my job and had even studied abroad in the most prestigious university. Since the pandemic hit us last year, the business seemed to slow down, people were no longer installing HVAC products in their properties because of the drop in the economy. Also, a lot of commercial cooling units were not operational since many people were now working from home. We were forced to lay off a couple of cooling workmen because the business went down. The cost of the cooling products had also fallen because there were not a lot of people purchasing the products, even the wifi thermostats were not moving. The senior manager, who obviously knew more about air conditioning from his many years of experience, called for a meeting of the department heads. The agenda was to see how we could improve the local business and make the heat pumps move effortlessly. I had come up with several ideas that could boost all parts of the business including the a/c setup, maintenance, as well as repair processes. One idea was to resume marketing the popular units such as the multi-split air conditioning units. I also proposed discounts for heat pump installation, to encourage customers to purchase the products. Being one of the few local service providers left in the state, we had a chance to really revive the business. Once we were back on track we would be able to employ more cooling experts who were not few in the cooling industry. The manager was very excited by the presentation and all the great ideas.