When my HVAC company needed a booster shot, I turned to Facebook.
I had a circle of friends on Facebook and I figured I could get three or four clients out of the thousands that followed me.
I put up an advertisement and told everyone that my company was growing and I was looking for customers to grow with me. I left that ad up for almost three weeks, but nothing happened. I was told I should advertise on social media, and that was what I did. I couldn’t understand why after three weeks, I hadn’t had a single person contact me about the ad or my comments. All I got was a comment from my sister that I had spelled a word wrong. I was devastated and still facing dire consequences if my HVAC company didn’t start getting more customers. The same sister who chided me on my spelling called me the next day. She asked if I remembered her going to college? Of course I did. She then asked if I knew what she majored in. I couldn’t say, of course, because I did not know. She said I had inspired her to take up HVAC engineering with web design as a minor. She told me I needed more than an ad on a social media platform to catch attention. She said people were friends on Facebook, but had no contact with them. She wanted to offer her expertise in web design and HVAC, just because I was her big brother. My sister was almost ten years younger than me, but she was smarter than I was, especially in growing my HVAC company.